Indian Market Essay Example for Free

Indian Market Essay This report deals with oral market of India especially the mouthwash sector. the various aspect of marketing and research and development of mouthwash product are discussed in detail. INTRODUCTION (COSMETIC MARKET) According to to a research RNCOS industrial research-The rising beauty concerns among both men and women are propelling the Indian cosmetics industry, which has witnessed a strong growth in the last few years. The country’s cosmetic sector has, in fact, emerged as one of the markets holding immense growth potential. New product launches catering to consumers’ growing requirements will fuel growth in the industry, for which the future outlook seems exceptionally bright. According to our latest research report, the Indian cosmetics market registered impressive sales worth INR 264. 1 Billion in 2011, and with rising purchasing power and growing fashion consciousness, the industry is estimated to expand at a CAGR of around 17% during 2011-2015. Their new research report, â€Å"Indian Cosmetic Sector Forecast to 2015†, sees that the Indian cosmetics industry holds promising growth prospects for both existing and new players. We have specifically studied the trends, pertaining to cosmetic products, among male and rural population which will help consultants, industry analysts, and vendors understand the direction in which the industry is moving. During the consumer behavior analysis, we observed that consumers are increasingly shifting towards ‘natural’ and ‘herbal’ cosmetic products as they are associated with bio-active ingredients and safe for human skin. In addition to this, we found that women are spending more on cosmetics as they are actively earning and spending money on grooming themselves. Besides, rural india is also showing its willingness to look attractive. We also studied the prospects of various segments, including hair care, skin care, oral care, fragrance and color cosmetics, and presented forecasts for them in our report. The study revealed that color cosmetics market is growing at a rapid rate in comparison to other segments. Our comprehensive study also provides a brief analysis of markets for Hair Beauty Salon, Spa and Cosmetics Surgery that are an important part of the Indian cosmetics industry. With a view to understanding the industry’s competitive landscape and presenting its balanced outlook to clients, we have included an overview of the activities of key players like Hindustan Unilever, Marico and L’Oreal in the report, which will prove decisive for clients. COSMETIC MARKET SALE-2011 Others 23% Hair Care 20% Make Up 20% Fragrance 10% Skin Care 27% 2|Page Hair Care Market About 20% of all cosmetic products sold are for the hair. Shampoos make up the vast majority of this market since almost everyone uses shampoo. Other significant market segments include conditioners, styling products, hair color, and relaxers. Skin Care Market The range of products that are offered for the skin care market are much more diverse than the hair care market. Skin care makes up about 27% of the total cosmetic industry and includes skin moisturizers, cleansers, facial products, anti-acne, and anti-aging products. Of all the cosmetics, skin care products can be some of the most expensive with 2 ounces of product routinely selling for gt;$200. Women do not mind spending big bucks to keep their skin looking young. Make-up Market The color cosmetic market represents about 15% of the cosmetic industry and includes anything from lipstick to nail polish. Included are hings like blush, eyeshadow, foundation, etc. The array of products is vast and the number of color variations are practically infinite. You can spend a lot of time as a cosmetic chemist working on new shades of familiar products. The market is highly segmented so there isn’t really one dominant player. Fine Fragrance This market segment has really taken a hit in the last few years but it still makes up about 10% of the cosmetic industry so some companies are still making money. This is the highest profit segment of the cosmetic industry but consumers are fickle. Only a few brands (like Chanel #5) can last for a long time. Fine fragrances come and go like fashion and companies have to continue to reformulate just to compete. Other The â€Å"other† category represents 23% of the cosmetic industry and is made up of things like toothpaste, deodorants, sunscreens, depilatories, and other personal care products not yet mentioned. Actually, many of these products could fall under one of the categories already mentioned but the industry likes to keep them separated whenever they do stories on the various markets. 3|Page ORAL CARE According to a report from RNCOS industry research solution-In India, oral care segment holds a substantial share in the overall cosmetic market. On back of increasing awareness about oral hygiene, improving income, and high advertising expenditure by players, the Indian oral care market has shown stupendous growth. According to our latest research report, tooth paste and tooth powders hold the majority share of the market, and this is expected to remain the major sub-segment in future. It is estimated that the Indian oral care market will register a strong CAGR of around 14% during 2011-2015. As per the report, â€Å"Indian Oral Care Market Forecast to 2015†, there exists an immense potential for tooth brush market in rural areas. During our study, we also observed that dental health camps and free dental checkups have raised awareness about dental infections and diseases, especially in suburban and rural parts. The Indian Oral Care market is derived by analyzing and studying its subsegments including: tooth paste, tooth powder, tooth brush, and mouth wash. Besides, our extensive study also discusses why the markets for tooth paste, tooth powder, tooth brush, and mouth wash are growing in India and in which direction they are likely to move in the coming years. It also forecasts the share of oral care segments in oral care market As per scribd. com,the oral care category has a market for about 5000crore for year 2011-12 . Key Players-Hindustan Unilever and Colgate Palmolive. 93 per cent of the households reported some expenditure on toothpaste in 2009-10. The penetration of toothpaste was 95 per cent in urban households and nearly 88 per cent in rural households. The penetration of toothbrushes is much lower than that of toothpaste. Possibly, the index finger is a substitute for the toothbrush in many households, or toothbrushes last for over a year.

existentialism :: essays research papers

The modern conception of man is characterized, more than anything else, by individualism. Existentialism can be seen as a rigorous attempt to work out the implications of this individualism. The purpose of this lecture is to makes sense of the Existentialist conception of individuality and the answers it gives to these three questions: (1) What is human freedom? What can the absolute freedom of absolute individuals mean? (2) What is human flourishing or human happiness? What general ethic or way of life emerges when we take our individuality seriously? (3) What ought we to do? What ethics or code of action can emerge from a position that takes our individuality seriously. Although I am sure you will want to take a critical look at the assumptions from which Existentialism arises in your seminars, I will be attempting, sympathetically, to see what follows if one takes these assumptions seriously. Let's begin by seeing what it could mean to say we are absolute individuals. When you think of it, each of us is alone in the world. Only we feel our pains, our pleasures, our hopes, and our fears immediately, subjectively, from the inside. Other people only see us from the outside, objectively, and, hard as we may try, we can only see them from the outside. No one else can feel what we feel, and we cannot feel what is going on in any one else's mind. Actually, when you think of it, the only thing we ever perceive immediately and directly is ourselves and the images and experiences in our mind. When we look at another person or object, we don't see it directly as it is; we see it only as it is represented in our own experience. When you feel the seat under your rear-end, do you really feel the seat itself or do you merely feel the sensations transmitted to you by nerve endings in your posterior?. When you look at the person next to you (contemplating how their rear-end feels), do you really see them as they are on the inside or feel what they feel?

Persuasive Communication Essay

When trying to persuade the boss it is important to state the facts and make sure to check the validity of these facts that will be presented before it is put forward. Remember to quote your credible sources, as you may be asked about where your data arrived from. Analyze the persuasive effectiveness in terms of its logos, pathos, and ethos, if applicable, on what you are trying to convince your boss on. Use statistics and data that are current and choose reputable publications. Try to avoid logical fallacies. Presenting something that you want the boss to accept and give you the â€Å"wow† effect is important. You must make an effective entrance into a room. Walk tall and enter the room with a purposeful, confident stride. Give a firm handshake and smile. Having a positive attitude is a good way to start off a conversation. You must first find common ground with your boss by sharing a common view of the problem, issue or goal. Confirm with the boss that you are on their side and want this idea to help better the company. When trying to persuade a peer a mixture of facts and feelings may be used because you should have an indication of the person’s personality. This can benefit you to use what you know about how that your peer thinks when trying to persuade this person. Usually, a peer will listen to you much deeper than a person who does not you well. When dealing with a challenging person it is important to use techniques to grab their attention. Challenging people have self-interest and may want to argue an issue. Use those self-interests to break down the facts and use sentiments to make them understand. If you are trying to persuade an open minded person you can explain your side of an issue by inflating the data. Open minded people are willing to listen to all sides of the arguments. Whether you are trying to persuade your boss, a peer, a challenging person, or an open minded person, all people think, and have personalities, that differ from you. Knowing who your audience is can be very important when it comes to persuasion.

The Positive Role of Magazine Images Essay - 812 Words

The Positive Role of Magazine Images Most controversy over magazines is about the images they portray. According to the writers, Amy Malkin, Kimberlie Wornian, and Joan Chrisler, Women and Weight: Gendered Messages on Magazines Covers, womens magazines insist on dieting, exercise, and cosmetic surgery to achieve the ideal body. This is in no way true. Yes, magazines show pictures of beautiful women and have articles that relate to dieting, exercise and surgery. However, magazines have no other purpose than to inform. Also, magazines do not cause women to feel inadequate; they are useful tools in which women can find informative articles on the issues at hand. America has become a society of relatively sedentary people that†¦show more content†¦The advertisement for food in magazines is in no way a conflicting message about weight loss. For example, it is the same as advertising for birth control or even Viagra, which appears in many male and female magazines. The presence of these ads is not suggesting that women not have children or men enhance their sex life; it is just simply giving information to those that are interested. Food ads are no meant to appeal to women, but to the families in which they care for. In contrast, eating disorders are not provoked by the appearance of food advertisement and diet articles; they are, instead, learned through self-abusing behaviors. Yes, it is true that messages sent out by the media regarding bodily appearance are quite different for men and women, but men and women are interested in different things (Malkin 514). When was the last time a man commented about the fat on his hips or on his bra size? Granted, men do not worry about their overall appearance as much as the average women. Magazines appeal to the concerns of the individual, which is why articles on diet, and exercise appears not only in many women, but also male magazines. The only way to look good is to be healthy. 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